Arkhipova Kh., Danylyuk K.
Basics of the external communication of State Natural History Museum NAS of Ukraine // Proc. of the State Nat. Hist. Mus. - Lviv, 2018. - P. 3-8 DOI: https://doi.org/10.36885/nzdpm.2018.34.3-8 Key words: natural history museum, museum communication, communication strategy The main tendencies of development of communication strategies of the leading natural history museums of the world are considered. Based on the Strategy for the Development of State Natural History Museum NAS of Ukraine, the main goals, tasks and channels of communication with the main segments of the audience of the museum are developed.
Basics of the external communication of State Natural History Museum NAS of Ukraine // Proc. of the State Nat. Hist. Mus. - Lviv, 2018. - P. 3-8 DOI: https://doi.org/10.36885/nzdpm.2018.34.3-8 Key words: natural history museum, museum communication, communication strategy The main tendencies of development of communication strategies of the leading natural history museums of the world are considered. Based on the Strategy for the Development of State Natural History Museum NAS of Ukraine, the main goals, tasks and channels of communication with the main segments of the audience of the museum are developed.
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